HYPE currently has a readership of over 40 denizens and is expanding at a rapid rate within the marketplace. Our readership is composed of 61 percent of men, 36.6 percent being women, and 2.4 percent identifying as other. About 63.4 percent of our readers are between the ages of 18 to 20 and 26.8 percent are between the ages of 21 to 23.
Over 60 percent of our current readers are single and the level of education of 97 percent of our readers possess a high school all the way up to a university degree. Over 75 percent of our readership are presently employed and 60 percent have a household income of less than 50 percent. Exactly three quarters of our readers live in urban areas and the remainder live in suburban areas.
Nearly half our readers at 48.8 percent live at home with their parents and the remainder have lived on their own any time period from the not too distant past ranging all the way to over a full calendar year. Nearly two thirds of our readership at 63.4 percent receive their fashion news on social media, 24.4 percent get their fashion news through online magazine or news outlets, print magazines are at 2.4 percent, and other is listed at 9.4 percent.
With all this information HYPE is positioning itself to be the unheard voice of male youth when it comes to style and flair which will allow us to act as a continuum for how young men can develop their style earlier than previous generations.
Readership Demographic:
Gender: 61% Male, 36.6% Female, 2.4% Prefer not to say
Age: 63.4% 18-20, 26.8% 21-23, 4.9% 24-27, Over 31 4.9%
Marital Status: 61% Single, 36.6% Dating, 2.4% Other
Education: 56.1% High School Degree, 24.4% Some college no degree, 17.1% University degree, 2.4% Graduate Degree
Employment Status: 73.2 % 1-39 hrs/wk, 2.4% more than 40 hrs/wk, 12.2 % Not employed but looking, 9.8% Not employed and not looking, Other 2.4%
Avg. Household Income: 40% less than $20,000, 30% more than $60,000, 15% $40,000 to $50,000, 10% $50,000 to $60,000, 5% $20,000 to $30,000
Community: City or Urban 75.6%, Suburban 24.4%
Where do you live: At home with parents 48.8%, Lived on own for more than one year 26.8%, Living on own only recently 12.2%, Lived on own for past year 4.9%, Other 4.9%, Lived on own for past six months 2.4%
Receive fashion news: Social media 63.4%, Magazines/News Outlets (Online) 24.4%, Other 9.8%, Magazines (Print) 2.4%
HYPE MAG 