Methodology

HYPE magazine is specifically targeted toward a previously untapped readership audience with our prospective audience ranging from high school students in their graduating years, all the way through to their mid twenties. We felt that most of the menswear and mens style magazines were only tailored and focused towards the already, socially progressing to professional gentleman and no magazine in the market acted as a true style guide for young men to refine a sense of their own personal style.

As a style magazine, we are here to offer tasteful advice on clothing, hair styling, exercise, fragrance, hygiene, diet, and most other lifestyle aspects the aspiring gentleman must start considering as they enter their most important years of maturation.

Understanding the demographics of our target audience is absolutely vital to the success of our brand. With the vast majority of our readership in the 18-20 years old range, aspects like a reduced financial disposability must be considered when making recommendations.

With 2/3rds of our readership male, HYPE’s material will mostly focus on the more masculine aspects of style, however we also must realize that maximizing interest for the 30% of female readership is crucial to increasing our audience.

With a likely 100% of our readership identifying themselves in a non-marital status, and 61% of them single, HYPE also aims to offer relationship advice and guidance to readers who are at a sensitive time in their lives where they are exploring their own sexuality, finding out more about themselves, and are becoming increasingly interested in those around them.

This ties directly into their level of education and work status, with the majority of our target audience involved in some kind of schooling or work, they are surrounded by their peers for much of the day, and standing out amongst them is what HYPE is all about. This stands true in the highly competitive surroundings of an urban living situation, and in the ever-increasing social media world in which most of our young readership lives in.